Participating Artists:

The Rules:

  • Love thy neighbour.
  • Honour the original.
  • Obey the market.

Curator:  Jamie Wyld – videoclub
More information – Rules and Regs

Obey the (art)market

The following list shows some of the most expansive artworks that have been sold from 2009 up to now:.
15 artworks described by original title, name of the artist, price, address of the art auction where the artwork has been sold. All the prices have been converted in US dollars.

It was a quiet interesting research. Not because of the exorbitant amount of money generated by the (art)market system, but because of the perfect analogy exiting between global stocks exchange and art auctions: a very small group of transnational operators concentrated in the same places (London, New York, Hong Kong, Paris…)

We introduce the list by a short video showing a typical session of an art auction.

Enjoy watching it:

Read more of this post


And here we are, neighbours, copies and market, alltogether in a joyful embrace.

a New Reality: NeoReality

well, there is only a logo there for now, and you might find more interesting what is found here instead.

But things will change in a few days (ahhhh…. software glitches…. don’t we all love them? they make life so exciting….)

Let us explain:

Our neighbours: we’re kind of in love with our neighbours. We don’t stay in any single place for too long. We tend to move around. We have a house (in Rome) when we stop. But we actually don’t stop that much.

So our neighbors are the people we do things with. Our friends. People we get in touch with in multiple ways, be them analog, digital, bumping on the bus, whatever. For years or seconds. Neighbours are neighbours: we, personally, don’t have a place in which we “stay”; and we, globally, are living in a world in which “neighbour-ness” is not about space or physical proximity, but rather about doing things together, communicating, getting close through ideas and information.

Our closest neighbours, the ones which we feel closer than others when/where-ever we are, are in a bit of a crisis now. Many changes and very few definite things for the future. The crisis, someone calls it. We call it change. And change is good. But change needs to be understood, and it takes time, and struggle, and patience, and reaction, if you feel like it.

Our closest neighbours are artists.

And artists are changing as well. There are new kinds of artists. Not accounted for, most of the time. A little invisible, if you wish. They do “strange” things in this “strange” world, made of flesh and bits.

They’re so “strange” that some of the things they do is so “new” that many times there aren’t even laws to decide if it’s legal or not. It’s on a boundary, most of the time. A shifting, blurred, moving-day-by-day, boundary that is not easily definable, as it truly mutates every few minutes.

This mutation has effects on people, making them loose definitions. Our dear neighbours are really hard to define.

One other thing that is really affected by this rapid and continuous mutation process is the idea of originality.

Which has noting to do anymore with what we might have thought of as “originality” even just a few years ago.

Now the idea of creation (and, thus, also of making something “original”) mainly goes through the ideas of mash-up, remix, aggregation, juxtaposition, reconsideration, recontextualization, reinvention, recycling, reuse, re-something.

We have finally given up the idea of “creating something from scratch”. It never existed, actually, but now, after urinals getting pushed into galleries and Marylins getting photographed and colored, we’re finally out of it: there is a world that is made through citation, visual fetish, interpretation, re-enactment, morphing, recontextualization.

Making a copy of X = to praise X

long live the copy. long live the remix. long live mash-up.

Creation is like this.

And then, the market.

As we said in the last message, the market is perfect. And you actually can’t “step out of it”, however you try. You never could and now you can never even imagine it. One of the effects of globalization: everything/everything/everyone is market.

The market has perfect rules. But the market (and the world’s economy) is sick, because the “rulers of the market” are the first ones that don’t obey them, causing great distress.

So we thought we’d be the “first ones to actually obey the market”. But to do that, we needed to start from scratch.

Putting this all together: we needed a new reality! A reality in which we could do something for our neighbours, to prove we love them. What better thing to do than to invite them all into a new world, a new reality, in which exists lots of opportunities, in a new market, actually obeying the rules and modalities of the market, creating value in the most significative way of the contemporary era: mash-up, remix, recontextualize, reinvent, re-enact.

And, so, we created NeoReality, an augmented reality browser. The most simple way to create an easily accessible new world: layering it on top of the existing one, using augmented reality.

In this new reality a new art world exists: it, too, is layered on top of the existing one.

We started from the 15 most valuable artworks in the world.

All our neighbours are invited to enter this new reality and join us in this new gold rush: remix, reinvent, mashup the 15 most valuable artworks in the world (the old one) and replace their (original-remixed) creations to the original-static ones, using augmented reality. People will be able to go to the places where the original-static ones are (in their museums, galleries, wherever), and see our neighbours’ creations layered on top of them using NeoReality.

The creations of our neighbours will be purchasable, using the bitcoins p2p currency: what better way to obey the market than to create a new one, in this new reality, with a virtual currency?

stay tuned in the next few days for the opening of NeoReality. Updates here on Digital Rules’n Regs.

happy gold rush :)

Now, at the end, I am here

At the end of the residency, I have ended up here: Neighbourwhos? A prototype for making the neighbours (and neighbourhoods) visible.

In following the rules I became quite obsessed with making the online neighbours – that I love – visible. I asked network neighbours that I regularly interact with online (who I know by name but not necessarily in person) to make themselves known by creating, and submitting, a small video portrait of themselves (respecting, honoring by copying, the original Andrew Warhola, Jr).

However, network did not respond – I do appreciate it is a big ask; to take the time show yourself to someone you have not necessarily met, for a project that you have no control over.

So instead, and in obeying the market, I offered the task to online network workers – those that complete small jobs online for a fee. I created 4 job lots (all paid in $ – the original capitalist currency):
1) Write a description of one of your online neighbours (details+ here)
2) Write a a description of your online neighbourhood (details+ here)
3) Create and submit a 15 second video self portrait (details+ here)
4) Create and submit a 15 second video view from where you connect to your online neigbourhood (details+ here)

Excitingly, I received submissions from all over the world.
I am now presenting the content – the jobs submitted in return for a fee – in Neighbourwhos?

There are many things still to consider (and, since the residency has afforded me the opportunity to present work in progress rather than final work), i will continue to consider this:

a) Presentation
– I have tried to respect the original content submitted – although I had to heavily compress the video files to make them live online – I have not edited the texts.
– The content is presented randomly – enabling connections to be made between disparate neighbours, neighbourhoods and descriptions (respecting the original Lev Kuleshov and honoring the original Sergei Eisenstein in creating from already prepared fragments). It seems to reflect the way we may meet and interact in online neighbourhoods, connecting to each other and occasionally catching a glimpse of each others worlds? However, there may be a better way to, more accurately or interestingly, match form to content.

b) Aesthetics
– I am, for now, presenting everything all at once; the neighbours, their real neighbourhoods, and their description of their online neighbourhoods and neighbours, all at once. I am not sure that this is the best way of doing it. I will reconsider.

c) Ethics
– In obeying the market, I have bought into (and actively supported) the aspect of the capitalist economy that offer jobs for minimal fee without any job security.
– In paying for content, especially in paying for people to make themselves visible through video portraits, am I inadvertently making them do something (exposing themselves) that they would otherwise not have done? There’s always choice, but when you work for money, is that choice real?

I have had many conversations with the network workers.
I have enjoyed meeting them and I love them all, my new neighbours.

It has been interesting to see where they are and who they are.
Normally invisible (network-workers) – they can now be seen.

As I continue to consider the implications and potential of Neighbourwhos? I do think it may offer an interesting model for future work – asking others to contribute specific content – for a fee. I’ll reconsider this work and finalise it. I’ll begin work on the next project. It is a prototype, indeed.

In the meantime, if you want to be in the neighbourhood too, the invitation still stands.
Submit yourself (details + links here) – make yourself visible.

And, if you have comments or suggestions, do let me know.

I am here.
I have moved.
I am still moving.
I’ll reconsider this post.

What if…

We’re almost there.

A different world is coming about. We’re already in it, actually.

All the rules change. Everything about us, of how we relate to people, of how we perceive time, space, body.

Art reflects all of this. Artists are sensors, able to move freely across (art,) science, design, architecture, economy, business, society, transport, engineering, robotics, technologies, psychologies…

“Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends “Nature” and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning “All the world’s a stage, and all the men and women merely players” (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to “do their thing” everywhere.” (p.9-10)”

“Art is anything you can get away with.”

“It is possible to deal with the entire environment as a work of art.”

These three quotes are by Marshall McLuhan. They have been made quite some time ago, yet they skilfully describe our current situation.

Art stopped being about producing objects and performances and it become something else. It became something that sits across disciplines, across all versions of what different people might call society, culture, communication.

Art started to become a global performance.

There is a risk here: the risk of not understanding and not taking action. For everyone involved: me, you, everyone.

There is a distinct trend, that is “touchable”, it’s there, and it addresses the change in art, in the perception of the body and in the perception of relationships and cultures.

When Derrick de Kerckhove speaks about Global Art he describes it as:

not communication art

not space art

not planetary art

not network art

not satellite art

… but related to all of the above

Global art is art that reflects and promotes a global sensibility:

  • change of scale
  • accelerate environmental awareness
  • continental imagination
  • Everyware
  • ubiquity, simultaneity, transculturality

And “economy”, we add.

So, in this scenario in which:

  • we can experience simultaneity and ubiquity and transculturality
  • we live in a world in which even the simplest things (e.g.: a tomato) are digital, virtual, global, networked
  • we materially have the tools to experience new forms of fluid identity, of sexual genders, of anonymity, of multiplicity
  • we can experience information and communication from virtually infinite points of views, layered on top of one another
  • we live in a state of continuous (and systemic/systematic) crisis, provoked by the loop of the global system onto itself
  • even the most ideally “material” thing, money, is virtual and a contradiction in terms (debt)
  • we have global impacts on world environment and climate with even our little gestures
  • we can have, potentially, global impacts on the global info and communication sphere

in this scenario art is becoming and became another thing. Dealing with communication, information, business, economy, ecology, society, culture. crisis.

And we possibly could use another word for art, as we’re talking about something that is drastically different: for the tools, methodologies, aspirations, desires, effects, spaces of influence that it employs.

In this art:

  • who/what is (can be) my neighbour?
  • what does (can) original mean?
  • what is (can be) the market?

The whole world helps us in responding to these questions.

The answer is: there is no single answer, but each of the infinite possible ones rises up to potentially global effects.

The answer is: multiply! I can have multiple answers at the same time, without going crazy: or, rather, turning this form of “crazy” into a new life, in which i can tollerate (and actually enjoy a lot) multiple reinterpretation of things, processes, spaces.

And, from this point of view, all three definitions (neighbour, original and market) [can] transform, becoming processes, peer to peer (p2p) processes, ubiquitous or hyperlocal, in which multiplication, layering and fluidity become the keys for understanding.

Neighbour-ness can relate to the ideas of emotion, space, location, agreement, information, communication.

Original-ity can refer to remix, mashup, re-enactment, recontextualization, reappropriation, reuse, re-cycle, reinvent.

Market can mean … well this is actually the hardest one, and there’s a lot of action and attention on what the market can become. What is clear is that the global market that we know is changing. In many directions: some like it global, some like it local; some like it despotic, some like it p2p and free.

As artists, we make statements. And so, here is our performative one. :)

what if:

what if my neighbours were all the people on the planet.

what if the idea of originality (meaning “the original [something]”) turned out to be something more joyful, interactive, participatory, So much that to copy, distribute and communicate would actually be synonyms of “to praise”, and “to honor”

what if the market, maintaining all of the rules of demand and request – which, if you think about it and take all lies, despotism, bad behaviours, make perfect sense – and mechanisms, became a p2p process, in which all parties involved actually operate towards the general health of the market – which, if p2p, potentially corresponds to humanity –.

We are going to do just that.

Get ready neighbours! In a few days we will uncover the ways in which you will be able to construct a global, p2p, free market, through art. :)

In the meantime

Dear Neighbours,
What? How exciting!
I have no iPhone, but I will get ready!

In the meantime,
I wait and listen out for more.
( I’ve also been listening to a lot of the communication coming through neighbourhood network connections. Deciding who to genuinely listen to?)

In the meantime,
I’m preparing to call all the online micro workers – those who complete small tasks online for a fee (I may join them, they will be my neighbours). Negotiating the market and trying to obey it’s guidelines, while visualising [connecting differently with] the [potential|new] neighbours.

I am getting ready.
I am moving.
I am listening.
I may delete this post.


and here we are,back again. It’s been hard and fun. But we are making it.

And hello dear neighbor up/down there ! We’re back from/for something!

Absence has not been useless.

We created a new reality.

NeoReality on GitHub

It is a software. An augmented reality software.

It is open source, by the way, so that you can use it for whatever you want.

It works on your iPhone (and iPad and soon Android) and lets you have a new eye, a new perspective which mixes the physical world with the digital one.

What will we use it for?

We will use it to:

  • Love thy neighbours
  • Honour the original and, of course, to
  • Obey the market

Get ready :)


Hello up there (down there now – blogs are [too] linear)
Happy it is going well.

Interestingly – perhaps because of the rules, or perhaps because the internet, despite all its possibilities, really, already, always, conforms to dominant conventions (?) – we’re saying similar things. (However, I imagine that the connections we imply between what we’re saying we’ll do and what we’ll do, will result in very different things).
Plus – I’ve crashed.
Just like the market, I crashed. I realised that what I was trying to do won’t work (learning a new coding language has proved too steep a learning curve (for now, within this time frame, in time)), so –

I’ll change direction. I’ll turn.
I’ll find another way (now, within this time frame, in time), so –

I start again.
I return to the original – which in this case has to be is me.
There are things I can’t do (now, within the time frame, in time). I accept.
I do ‘me’. Knowing what I don’t do and can’t do may be the place to start.
I start again.
I respect the original, so –

If I can’t bring my neighbours and all their positions [possessions] together online in time, I may just bring them all together in real time, in real place. I bring them together, I let them share, I collect information on my neighbours, from my neighbours – which the market tells me is valuable.
I honor the market.

I love my neighbours.
I may buy them a drink (priced according to the market, naturally).
BUT first, I need to find out who they are!

I respect the original.
I am moving in a different direction.
I may delete this post.


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